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How much could missed calls be costing you?

Most home service businesses miss about 30% of inbound calls. See what that could cost you every year.

50 calls/wk
$400
30%

Industry estimate: 30%

Based on these assumptions, missed calls could be costing about

$78,000

per year.

Missed calls per week15
Lost jobs per month~16
Lost revenue per week$1,500
Lost revenue per month$6,495

Floyd catches missed calls once your Floyd number or forwarding is active. $99/month. One recovered job covers Floyd for 4 months.

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How we calculated this

The numbers above use industry estimates, not Floyd customer data. Your actual loss depends on your specific call patterns, mix of emergency vs scheduled work, and how quickly competitors pick up.

The math:

  1. Weekly missed calls = calls per week × missed-call rate. Default missed-call rate is 30%, citing Invoca's home-services benchmark.
  2. Lost jobs = missed calls × 25%. Most missed calls aren't real jobs (wrong numbers, sales, existing customers, spam). About a quarter of missed calls would have converted to actual jobs if answered.
  3. Lost revenue = lost jobs × your average job size.

The 25% conversion factor is a deliberately conservative estimate. Trades with high emergency call share (plumbing, HVAC, locksmith) likely run higher. Trades with more shopping-around behavior (estimating, scheduled work) run lower.

Per-trade defaults for calls per week and average job size are starting points based on small-business industry estimates. Use the sliders to match your business.

What Floyd actually does

Floyd answers the calls you can't. Captures the caller's name, address, problem, and urgency. Texts you a structured summary with a link to the recording. You follow up on real leads instead of replaying voicemails.

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